ON for Women

ON was founded in the Swiss Alps in 2010 by former professional athlete Olivier Bernhard and entrepreneurs David Allemann and Caspar Coppetti, with a shared ambition to transform the experience of movement. From its earliest CloudTec cushioning experiments to its present position at the intersection of performance, innovation and contemporary style, the brand has built a distinctive heritage around purposeful design. ON’s creative vision is rooted in the belief that advanced engineering should feel intuitive, light and instinctive, creating products that support the body while retaining an assured visual clarity. Sculpted soles, engineered mesh, considered layering and a restrained palette form the signature aesthetic, while technical fabrics and precise construction express a modern approach to luxury sportswear. The result is a collection that moves seamlessly between training, travel and everyday city life, offering a refined interpretation of active dressing. Explore the men's collection for the same progressive language expressed through performance-led silhouettes, or discover the wider women’s collection, where fluid proportions and ergonomic details bring a distinctly elegant sensibility to movement. Within the women’s edit, Shoes reveal the house codes most clearly, balancing responsive cushioning with streamlined profiles and a quietly recognisable finish. The Athletic offer is defined by technical confidence rather than ornament, with every component considered for comfort, stability and visual balance. ON continues to refine the relationship between function and fashion, creating elevated essentials for those who value innovation, versatility and an uncompromisingly contemporary point of view. At EMVANO, the label is presented as part of a considered luxury wardrobe, where performance technology becomes a sophisticated expression of personal style and the rhythm of modern life.

The Bags selection brings ON’s technical sensibility into a practical and polished accessories context, even though there are currently no bags in stock within this edit. The category reflects the brand’s wider approach to design: utility is streamlined, structure is carefully resolved and every detail is intended to support an active lifestyle without compromising visual restraint. Contemporary forms, considered compartments and lightweight construction are natural expressions of the label’s Swiss engineering heritage, suggesting pieces suited to commuting, travel and days that move between the studio, the street and the outdoors. The emphasis remains on adaptability, with an understated aesthetic that complements technical footwear and modern separates rather than competing with them. The Clothing category is also currently without available stock, yet it represents an important part of ON’s evolving wardrobe proposition. Its language is defined by movement-conscious silhouettes, breathable materials and clean layering, translating performance principles into versatile pieces for everyday wear. Clothing by ON is conceived to feel light on the body while maintaining a confident, architectural line, with carefully placed seams, functional finishes and tonal colour stories contributing to a refined finish. These are garments designed for changing routines, whether worn for a focused training session, a long journey or a relaxed urban day. Together, Bags and Clothing express the brand’s belief that innovation should be integrated rather than displayed, allowing technical qualities to sit beneath an elegant surface. Although no bags or clothing are in stock at present, the categories provide a clear view of ON’s broader design direction: intelligent, adaptable and quietly distinctive, with a commitment to comfort that never loses sight of proportion, material and contemporary luxury.

The Accessories category extends ON’s performance philosophy through the smaller details that complete a considered active wardrobe. While no accessories are currently in stock, the category speaks to the brand’s instinct for practical refinement, where useful elements are shaped by a clear visual language and an understanding of everyday movement. Accessories are conceived to work naturally alongside technical footwear and clothing, supporting routines that may shift from exercise to travel and from outdoor pursuits to city life. Lightweight materials, functional construction and discreet branding are central to the aesthetic, ensuring that each piece feels purposeful without appearing overtly utilitarian. The Shoes edit is the principal expression of ON’s expertise and currently includes the Sneakers line, with Athletic available in stock. This focus brings together the brand’s most recognisable codes: CloudTec cushioning, responsive movement, engineered uppers and a precise, contemporary silhouette. ON sneakers are designed to create a sensation of ease beneath the foot while offering the stability required for active performance, and their sculptural soles lend a distinctive profile to everyday looks. Within Sneakers, Athletic represents the available in-stock selection, offering a performance-led approach that remains versatile enough for modern wardrobes. The design balances technical credibility with a polished finish, making it suitable for training, commuting, travel and informal styling. Rather than relying on excess decoration, ON creates impact through proportion, texture and advanced construction, allowing the shoe to feel both innovative and immediately wearable. At EMVANO, the Accessories and Shoes edit captures the label’s refined interpretation of movement, presenting pieces that unite comfort, engineering and contemporary design. For women seeking footwear with a purposeful foundation and a confident, understated character, the collection offers an elegant route into ON’s world of performance-driven luxury.