ON for Men

Founded in 2010 in the Swiss Alps by former professional athlete Olivier Bernhard alongside David Allemann and Caspar Coppetti, ON began with a precise ambition: to transform the sensation of running through intelligent design, considered engineering and a distinctly modern point of view. From its early Cloud sole concept to its expanding universe of performance-led essentials, the house has established a new language for movement, balancing technical innovation with an understated luxury sensibility. ON’s heritage is rooted in Swiss clarity, rigorous testing and an uncompromising relationship with function, yet its creative vision reaches well beyond the track, speaking to a generation that values versatility, comfort and conscious design. Sculpted silhouettes, lightweight constructions, tonal palettes and recognisable cushioning define the signature aesthetic, while refined materials and exacting finishes bring an elevated presence to every composition. At EMVANO, the men’s edit presents ON as a complete expression of contemporary performance, where urban ease meets athletic precision and everyday dressing is sharpened by purposeful detail. Discover the technical spirit and refined attitude of the women's collection, or explore the considered footwear selection through Shoes, where innovation is translated into streamlined forms for training, travel and city life. The brand’s Athletic proposition remains central to its identity, offering responsive support, confident structure and a fluid visual rhythm that feels equally at home on the pavement or in a carefully styled wardrobe. ON’s appeal lies in this tension between engineered utility and quiet sophistication: each piece is designed to move naturally, perform intelligently and maintain an unmistakably contemporary character. For those seeking a wardrobe informed by Swiss invention and modern restraint, the ON shoes collection offers a compelling foundation, connecting athletic heritage with the elevated standards of luxury retail and the daily rituals of a discerning modern lifestyle.

The ON edit at EMVANO extends beyond footwear with a considered view of movement, utility and daily urban dressing, bringing together the complementary worlds of Bags and Clothing. Within Bags, the design language remains unmistakably ON: streamlined proportions, lightweight construction and practical organisation are shaped into accessories that feel composed rather than overtly technical. Bags are conceived for the rhythm of contemporary life, carrying essentials between the commute, the studio, the airport and the weekend while retaining the brand’s precise, architectural character. Subtle branding, durable textiles and intelligently positioned compartments support a refined sense of function, making the category relevant to both performance-focused routines and understated city dressing. Clothing presents the same philosophy through adaptable layers and clean silhouettes that prioritise freedom of movement without compromising visual polish. The collection’s clothing direction is informed by the demands of an active lifestyle, yet its restraint allows each piece to work within a broader wardrobe, pairing naturally with tailored separates, denim or technical footwear. Fabrics are selected for comfort, resilience and ease, while considered cuts create a modern profile that remains relaxed rather than loose, purposeful rather than rigid. Across Bags and Clothing, ON brings together Swiss-inspired clarity, athletic intelligence and a contemporary understanding of luxury, avoiding unnecessary ornament in favour of material quality and intelligent detail. The result is a wardrobe of adaptable companions for travel, training and everyday life, designed to layer seamlessly and perform discreetly. At present, no bags or clothing are in stock in this edit, but these categories remain an important part of the brand’s wider expression, illustrating how ON translates its performance heritage into objects and garments with lasting relevance. The overall impression is quiet confidence: useful design refined through proportion, considered construction and a distinctive sense of modern movement.

ON’s Accessories and Shoes collections articulate the brand’s central balance of engineered performance and polished simplicity. The Accessories selection is conceived to support an active, mobile lifestyle, with practical details and a restrained visual language that complement the wider wardrobe without competing for attention. Accessories carry the same commitment to intelligent design found throughout the house, offering useful finishing touches for training, travel and everyday movement while maintaining a clean, contemporary profile. The Shoes category remains the defining expression of ON’s expertise, bringing together responsive construction, sculpted cushioning and lightweight comfort in silhouettes shaped for modern routines. Within Shoes, Sneakers provide the most versatile interpretation of the brand’s aesthetic, combining performance technology with an urban sensibility that transitions effortlessly from active schedules to informal city dressing. The Athletic sub-category is currently in stock with six options, making it the focal point of this edit for those seeking the house’s signature approach to support, momentum and impact reduction. Designed with a distinctive sole profile and a streamlined upper, each Athletic sneaker reflects ON’s Swiss heritage of experimentation, balancing technical purpose with a refined, recognisable finish. The effect is dynamic without appearing excessive, giving the footwear an adaptable presence across commuting, travel, training and daily wear. Whether chosen for their cushioning, their considered construction or their understated visual identity, these sneakers offer a sophisticated response to the demands of contemporary movement. ON’s Accessories and Shoes therefore work as more than functional equipment: they represent a modern design attitude in which innovation is made tangible, comfort is treated as a luxury and performance is integrated into an elegant everyday wardrobe. Explore the available Athletic sneakers through the men’s ON edit at EMVANO, where precise engineering, quiet confidence and progressive sportswear design meet in a sharply curated selection.