Max & Co

Max&Co. brings a distinctive Italian perspective to contemporary fashion, combining the heritage of the Max Mara group with an instinctive understanding of modern life. Established in 1986, the label was conceived as a more youthful, energetic expression of refined Italian design, created for women who value personality, movement and intelligent styling. From its beginnings, Max&Co. has developed a recognisable design language built around confident colour, clean tailoring, expressive proportions and an easy relationship between polished essentials and directional detail. The brand’s creative vision is optimistic without being naïve, balancing metropolitan sophistication with a sense of spontaneity that makes each piece feel relevant beyond a single season. Signature silhouettes are often defined by precise construction, considered fabric choices and playful contrasts, while graphic pattern, sculptural volume and vivid accents bring a distinctive fashion-forward spirit. Explore the women's collection for a wardrobe shaped by versatility, from sharply defined separates to fluid layers designed for everyday movement and occasion dressing alike. Max&Co. approaches luxury through design intelligence rather than excess, offering pieces that can be styled with clarity, individuality and ease. The collection’s attention to finish extends across the brand’s Accessories, where functional details become expressive signatures and refined additions complete a considered look. Glasses (Frames) reflect the label’s ability to turn practical design into a statement, with confident shapes that complement its modern attitude. Whether discovered through a streamlined city wardrobe, a vivid seasonal edit or carefully selected finishing touches, Max&Co. remains defined by an assured blend of Italian craftsmanship, contemporary confidence and accessible sophistication. Discover the latest selection at EMVANO, where the brand’s lively character meets a luxury retail perspective and every considered detail has room to make an impression.

The Bags collection by Max&Co. translates the house’s energetic design codes into practical companions for contemporary routines. Although no bags are currently in stock in this edit, the category remains an important expression of the brand’s approach to modern dressing, where utility is treated as an opportunity for shape, colour and detail. Max&Co. bags are associated with an assured balance between structure and ease, offering silhouettes that can move from a busy working day to an evening setting without losing their sense of polish. Considered proportions, distinctive handles, refined hardware and thoughtfully arranged interiors support a wardrobe built around adaptable style. The Clothing collection similarly reflects the label’s talent for creating pieces with immediate visual character and lasting versatility. No clothing is currently in stock, yet the category encompasses the expressive foundations for which Max&Co. is known, including tailored separates, fluid dresses, modern knitwear, versatile tops, refined skirts, coordinated pieces, practical trousers, statement outerwear and layering essentials. Each direction is informed by a youthful Italian sensibility, pairing clean lines with energetic colour, graphic pattern or an unexpected proportion. The overall aesthetic is polished without feeling formal, allowing everyday dressing to retain movement, individuality and a sense of discovery. Max&Co. clothing is designed to work as a complete look or as a series of distinctive components, encouraging a personal approach to styling rather than prescribing a single uniform. In a luxury wardrobe, these pieces offer the freedom to shift between understated and expressive, tailored and relaxed, depending on the rhythm of the day. EMVANO’s designer edit provides a considered destination for exploring the Max&Co. point of view, with each category reflecting the brand’s commitment to wearable innovation, elegant construction and contemporary Italian attitude.

The Accessories collection completes the Max&Co. wardrobe with details that bring clarity, colour and personality to a considered look. Within Accessories, the Glasses and Sunglasses edit offers two distinct directions: Glasses (Frames), with 30 styles currently in stock, and Sunglasses, with 22 styles currently in stock. Glasses (Frames) combine everyday function with the brand’s confident visual language, using expressive profiles, balanced proportions and refined finishing to create pieces that feel both intelligent and distinctive. Sunglasses introduce a more graphic note, offering an effortless way to shape the mood of an outfit while providing a polished finish for city days and travel alike. Beyond eyewear, the wider accessories edit encompasses the considered finishing elements associated with modern dressing, from practical accents to statement details that lend a personal signature to simple foundations. The Shoes collection extends this same sensibility from the finishing touch to the point of movement. While no shoes are currently in stock in this edit, the category represents Max&Co.’s ability to balance comfort, contemporary proportion and fashion-led detail. Footwear can define the character of an ensemble, whether through a streamlined profile, a confident sole, an elegant finish or a more directional silhouette. Together, Accessories and Shoes demonstrate the brand’s belief that the smallest decisions can transform an entire wardrobe. They invite styling that is polished yet individual, offering ways to refresh familiar clothing and express a distinctly modern attitude. Explore the available eyewear at EMVANO, where the selection presents Max&Co.’s lively Italian character through wearable design, considered construction and the understated confidence of pieces made to accompany everyday life.